Our Story

KUIU is obsessed with engineering the world’s most innovative performance hunting gear. Our founder, Jason Hairston, had a vision for hunting gear that pushed the boundaries of performance, ultralight weight, and technology development. KUIU lives that vision every day with our customers and employees.

Fear the Wolf. Dread the Man.

Wolves ran his bull off the mountain, and he spent the rest of the week learning the wolves weren’t why they stayed gone.

Commando Initiative Launched

Honoring our fallen by supporting those still carrying the weight.

The End You Start From: 2026

The data doesn’t lie – 2025 was a hot year. Double-digit harvest swings. 18-day migration delays. Thousands of feet higher than usual. To win in ’26, you must prepare accordingly.

Giving Back: 2025 KUIU Wounded Warrior NWT Caribou Hunt

Behind Every Hunt

Behind every hunter who gives their all stands gear built from the experiences of those who live it. Behind it all is KUIU—and we’re here to hunt.

Our Founder

Jason Hairston’s inspiration for starting KUIU was deeply rooted in a lifelong passion for hunting. Learn how he built KUIU in his own words.

Our Technology

To solve the challenges hunters face in the field, KUIU is relentless in sourcing the most innovative fabrics and materials for our gear.

Conservation Direct

Entirely company and customer funded, every dollar invested goes toward a tangible conservation project that contributors and volunteers can see.

Ultralight Tour

The Ultralight Tour Team is excited to hit the road again in 2024. Each rig is outfitted with samples and a full size run of our most popular styles and newest innovations, so that you get the opportunity to see the gear in person, try it on, and place an order with one of our gear specialists.

Veteran Non-Profit Partners

KUIU is proud to give back & support those who serve this great country and our communities. Learn more about the non-profit veterans’ groups we support.

Giving Back: 2024 Veteran Hunt Recap

In 2024, we conducted five different hunts ranging across the US and Mexico with some of our country’s finest Veterans and Gold Star Family members, and these are their stories.

Giving Back: Veteran & Gold Star Hunt Recap 

In 2023, KUIU and industry partners hosted six different hunts honoring both Veterans and Gold Star family members alike. These are their stories.